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Guide to the Rose Jewelers Financial Records, 1893-1902 MSS 169

Guide to the Rose Jewelers Financial Records, 1893-1902

MSS 169

Summary Information

Financial records of a La Crosse, Wisconsin, based jewelry store, founded by German immigrant George B. Rose in 1856. Rose Jewelers continues today (2017) still owned by Rose descendants. The journals, consisting of daybooks and cash books, show the clientele to be a veritble "who's who" of the middle to upper class families in La Crosse.
Collection Title
Rose Jewelers Financial Records
Date of Materials
Rose Jewelers.
Call Number
MSS 169
0.8 cubic feet
Physical Description
1 archives box and 1flat box
Language of Materials
La Crosse Public Library Archives

Preferred Citation

[Identification of item], Rose Jewelers Financial Records, 1893-1902, MSS 169, La Crosse Public Library Archives, La Crosse, WI

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Historical Note

George B. Rose, founder of Rose Jewelers, was born in Nordhausen, Germany, October 30, 1830. At the age of 21, he came to America and established himself at Poughkeepsie, New York. The westward movement was a challenge for him, and so he followed the rail lines “as far west as possible” to La Crosse, Wisconsin. He established his jewelry business on the north side of Pearl Street in the town’s business center in June 1856. His brother Louis joined him in business in August 1857. In 1881, the business was moved to 310 Main Street. After 79 years of operating at this location, the business again moved in 1960 to 111 5th Avenue South. The most recent move was in 1989 to the corner of 5th and Main Street where Steve Rose, along with his sons Jon, Jordan and daughter Heidi continue the family tradition.

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Scope and Contents

This collection consists of financial records of a retail jewelry business in La Crosse, Wisconsin. The journals are daybooks, showing the daily income and expenses of the business including sales. Other journals are cash journals and are intended to show the financial condition of the business. Lacking are the account hournals and ledgers showing more specifically clientele accounts and sources of merchandise. One folder contains a few letters from an unknown woman to Walter Rose.

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Administrative Information

Publication Information

La Crosse Public Library Archives 2017 February

800 Main St.
La Crosse, Wisconsin, 54601
(608) 789-7136

Access to Materials

Materials in this collection are available for patron use.

Acquisitions Information

(Accession no. 2017.038) Donated by the La Crosse County Historical Society; original donor was Sue Mellon, 2008; LCHS accession number 2008-039

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Controlled Access Headings

Corporate Name(s)

  • La Crosse County Historical Society (Wis.).
  • Rose Jewelers.


  • Financial records

Geographic Name(s)

  • La Crosse (Wis.)--Commerce

Personal Name(s)

  • Mellon, Sue


  • Jewelry stores--Wisconsin--La Crosse

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Collection Inventory

Cash Journals, 1898-1902 

Box Folder

 1898 February-1900 January 

1 1

 1900 February-1902 September 

1 2

Daybooks, 1893-1902 

Box Folder

 1893 November-1895 January 

1 3

 1896 September-1898 September 

1 4

 1898 September-1900 September 

1 5

 1900 October-1902 October 

1 6
Box Folder

Sales Daybook, 1897 December-1901 September 

2 1

Correspondence to Walter Rose, circa 1899 

2 2