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Guide to the McLoone Metal Graphics Records, 1952-1980 (bulk 1950s-1960s)
MSS 079
Table of Contents
Summary Information
- Abstract
- McLoone Metal Graphics, La Crosse, Wisconsin, formerly known as McLoone Advertising Service, was an advertising agency involved in screen printing and name plate design for industry. The business, started by James E. McLoone, began in 1954. Today, the company, a subsidiary of JSJ Corporation, is a custom screen print manufacturer of identification products and is also known simply as Mcloone. The bulk of the collection is made up of black and white photographs, some of which are undated, but most appear to have been taken between the mid-1950s and the 1960s. Photo negatives and advertising materials are included for some of McLoone's clients. Some personal photos of James E. McLoone and his wife, Helen McLoone, are also included. Clients included businesses and churches in Wisconsin and other states.
- Collection Title
- McLoone Metal Graphics Records
- Date of Materials [bulk]
- Bulk, 1952-1969
- Date of Materials [inclusive]
- 1930s-1980
- Creator
- McLoone Metal Graphics (La Crosse, Wis.).
- Call Number
- MSS 079
- Amount
- 0.4 cubic feet
- Physical Description
- 1 archives box
- Language of Materials
- English
- Repository
- La Crosse Public Library Archives
Preferred Citation
[Identification of item], McLoone Metal Graphics Records, MSS 079, La Crosse Public Library Archives, La Crosse, WI
Historical Note
James E. McLoone began his advertising business in La Crosse in 1954. The business was first known as McLoone Advertising Service until 1973 when the name was changed to McLoone Metal Graphics. It was initially located in the Batavian National Bank Building on Main Street in La Crosse. Originally started as an advertising business, the company soon added screen printing. By 1958, the business had relocated to 75 Sumner Street. McLoone was president until his death on Feb. 29, 1980. Helen McLoone, the widow of James E. McLoone, served briefly as president of the company after his death. The company was known for manufacturing and distributing name plates and decorative trim.
In 1980, the company was acquired by JSJ Corporation, a manufacturing company located in Grand Haven, Michigan. McLoone Metal Graphics continued to operate under the direction of Martin Johnson as president and Anita Froegel as vice-president. On September 28, 1981, Anita Froegel began serving as president of the company and David Hyde Jr. was vice-president. Frogel continued as president of the company until her retirement in 2001. Today the company, a subsidiary of JSJ Corporation, is a custom screen print manufacturer of identification products, and is also known as simply McLoone.
Scope and Contents
The bulk of the collection is made up of black and white photographs, some of which are undated, but most appear to have been taken between the mid-1950s and the 1960s. Some photographs contain advertising sketches or handwritten notes in pencil on the backs or on the fronts of the photographs. Photo negatives and advertising material are included for some of McLoone's clients.
McLoone family materials contain two childhood photographs of James McLoone (ca. 1930s), several photographs of James McLoone (1975-1978), a photograph McLoone with his wife, Helen (1978), and James McLoone's obituary (1980).
McLoone's friends and business associates (ca. 1950s-1993) include photographs of Robert Hurtgen, Ronald E. McGavock, David Baptie, and others.
During this time period, McLoone Metal Graphics' clients included businesses and churches in Wisconsin and in other states, all of which are listed separately from one another. Unless otherwise mentioned, each file contains photographs and/or negatives of the business or church.
Administrative Information
Publication Information
La Crosse Public Library Archives 2005 June
800 Main St.La Crosse, Wisconsin, 54601
(608) 789-7136
archives@lacrosselibrary.org
Access to Materials
Materials in this collection are available for patron use.
Acquisitions Information
(Accession no. 2001.003) Donated by Anita Froegel, 2001
Processing Information
Processed by Christine Stolz, 2005; finding aid revised June 2005
Related Materials
Related Materials
- (Clipping File)
- Industries-McLoone Metal Graphics
- (Ephemera File)
- Industries-McLoone Metal Graphics
Controlled Access Headings
Corporate Name(s)
- McLoone Advertising Service (La Crosse, Wis.).
- McLoone Metal Graphics (La Crosse, Wis.).
Personal Name(s)
- McLoone, James E.
Subject(s)
- Business records--Wisconsin--La Crosse
- Screen process printing industry--Wisconsin--La Crosse
Collection Inventory
| Box | Folder | |||
|
McLoone family, circa 1930s-1980 |
1 | 1 | ||
|
McLoone friends/business associates, circa 1950s |
1 | 2 | ||
|
Clients |
||||
|
Businesses |
||||
|
Wisconsin |
||||
| Box | Folder | |||
|
Bill's Standard Service, circa 1950s |
1 | 3 | ||
|
Boulevard Food Shop, circa 1950s |
1 | 4 | ||
|
Cerise Club, circa 1950s |
1 | 5 | ||
|
Dolly Madison Dairies, 1952 |
1 | 6 | ||
|
Domke Contractors, 1958 |
1 | 7 | ||
|
Fireside, undated |
1 | 8 | ||
|
First Federal Savings & Loan, circa 1950s |
1 | 9 | ||
|
Gateway Transportation, undated |
1 | 10 | ||
|
Hake's Food, circa 1950s-1960s |
1 | 11 | ||
|
Hammes Truck Sales, undated |
1 | 12 | ||
|
Holmen Co-op Creamery, circa 1950s |
1 | 13 | ||
|
J & H Auto Body, 1956 |
1 | 14 | ||
|
La Crosse Concrete Company, undated |
1 | 15 | ||
|
La Crosse Rubber Mills, undated |
1 | 16 | ||
|
Leinenkugel Brewing Company, undated |
1 | 17 | ||
|
Lovold Plumbing and Heating, circa 1950s |
1 | 18 | ||
|
McLoone Metal Graphics, circa 1950s |
1 | 19 | ||
|
Neon Supply, undated |
1 | 20 | ||
|
New Villa Restaurant, undated |
1 | 21 | ||
|
Ora's Shoe Store, circa 1950s |
1 | 22 | ||
|
Potosi Brewing Company, undated |
1 | 23 | ||
|
Schumacher Funeral Home, 1958 |
1 | 24 | ||
|
Servisoft Softwater Supply, 1957 |
1 | 25 | ||
|
Swanson's Heavy Moving, 1956 |
1 | 26 | ||
|
Young's Standard Service Station, 1955-1956 |
1 | 27 | ||
|
Other States |
||||
| Box | Folder | |||
|
First National Bank (Minnesota), 1961 |
1 | 28 | ||
|
International Harvester, 1961 |
1 | 29 | ||
|
LEA Manufacturing (Connecticut), undated |
1 | 30 | ||
|
River Queen Boat Works (Indiana), circa 1950s-1960s |
1 | 31 | ||
|
Churches |
||||
|
Wisconsin |
||||
| Box | Folder | |||
|
Central Evangelical Lutheran, circa 1950s |
1 | 32 | ||
|
Mt. Calvary Lutheran, circa 1950s |
1 | 33 | ||
|
St. Joseph Cathedral, circa 1960s |
1 | 34 | ||
|
St. Paul's Lutheran, circa 1950s |
1 | 35 | ||
|
Zion Lutheran, circa 1950s |
1 | 36 | ||
| Box | Folder | |||
|
Church of St. John (Minnesota), circa 1950s |
1 | 37 | ||
| Box | Folder | |||
|
Miscellaneous |
1 | 38 | ||